Small Business Marketing by Video
Marketing Your Local Business With Video: 7 Benefits
You’ve probably heard that using video to market your business can bring incredible results. But do the benefits outweigh the effort it takes to put your video online? In a word, Yes!
It’s true it takes a bit of time to shoot a video, edit and format it, and upload it to the Internet with the right title and description. But the pay-off from video marketing can be tremendous.
Here are seven real benefits of marketing with video:
1.Personal Connection: When someone visits your website, making a personal connection with your potential market is a huge selling factor. With video, your audience can truly get to know you, eye-to-eye. They get to see you as indeed a real, live person. As you share your message, they start building a deeper relationship with you and feel as if they actually have met you. It’s what marketers call the “Know, Like and Trust” Factor and it’s a powerful motivator.
2.Social proof: There’s an old proverb: Believe nothing of what you hear, and only half of what you see. On the Internet, it’s easy to be a fake and a fraud. People are naturally skeptical about claims they read online, and they should be. Video puts a face and voice to your words. Speak with passion and authority. Show your expertise and personality. In the viewers’ eyes, you’ll become more believable and trustworthy.
3.Traffic: People are watching 2 BILLION videos per day on YouTube alone! That’s a whole lot of traffic you’re missing if you’re not marketing yourself with video. It’s free and easy to add your video to a large number of the video sites available online.
4.Emotional Influence: The classic horror movie is a great example of how audio has an emotional impact on us. When the creepy music comes in, you immediately sense that something bad is about to happen. Now, imagine combining that audio with powerful video cues to influence the emotions of the listener. That creates a much more compelling message than with plain text alone.
5.Portability: Maybe even more than articles and ebooks, video is portable. We live in a mobile society. People are on the go. Smartphones, iPhones, iPads and all kinds of other devices allow people to watch video anywhere. You can also allow people to download your video easily so they can take it with them and view it over and over again.
6.Demonstrations: Reviews, case studies and examples are great ways to sell products and services. It’s why infomercials make millions of dollars. I’m not suggesting you need to be as annoying as the Sham-Wow guy to make money with video. You just need to produce videos that show and tell your potential customers why your product or service will help them. Think of ways to entertain, inform and maybe even inspire your viewers and they’ll want more of you.
7.Engagement: There are many reports available online to show that video boosts response and conversion rates. When someone is watching a video, you have their full attention with their eyes and ears. Unlike with the written word, they’re less likely to skip ahead or gloss over important information. If the video is done right, most people will watch a video from beginning to end, allowing you to clearly present your message and deliver a call to action that engages your audience.
There you have it. Seven benefits that make video is an effective online marketing strategy. Plus video is only growing in popularity and not just for Internet-based businesses.
Savvy local businesses are adding video to their marketing mix. Why? People search online for local businesses everyday. An eye-catching video will put you at the top of the major search engines like Google, Yahoo and Bing. Using online video marketing can make you stand out from the competition and attract more clients, more sales and more profits to your door.
Since video is here to stay, why not check out the options for your business? Find how quickly and easily video marketing can work for you.
http://www.articlebiz.com/article/1051313757-1-small-business-marketing-by-video/
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